We're working with the butcher that is revolutionizing the meat industry. Cliff Pollard and his team of craftsmen are taking the focus off lowering prices and standards and putting the focus on animal welfare, independent ranching and protecting the planet. Cliff and his team have been working with his team to improve the industry for over a decade. Working exclusively with sustainable, regenerative and family owned farms. Now based in Oakland, California, they are reinvesting in their local community, while creating the unconventional meat movement.