The Perfect Rug
Made with an 80-20 blend of wool and jute, this is the most beautiful, soft, and durable rug we’ve ever experienced.
Jute adds strength and durability, while wool makes the rug beautiful and plush. Bound together at the end, the fabrics resist curling and last a lifetime.
Handmade in Jaipur, India, the rug is the product of a centuries-old carpet-making tradition.
Because wool creates a soft and bouncy carpet. It’s also water resistant, stain-resistant, and shockingly easy to clean.
Because this native, local material adds texture and durability. It’s also entirely natural, renewable, and biodegradable.
That's an industry term that makes a huge difference on durability and longevity. Wool and jute natural bind at the edges of the rug, helping each piece resist curling and maintain its quality. Over decades, not just months.
Essential Sand is a natural and neutral shade, elevating any warm-colored home. Inspired by the dozens of sun-baked, desert-colored castles that surround the city of Jaipur.
Essential Cement is a light grey shade, pairing well with modern home decor and urban settings. Inspired by our San Francisco design studio's straight gray beams and expansive windows.
Minimalist Mid-century AestheticsMade in a classic, timeless style –– that’s truly lasted through decades. Jute and wool rugs stay in style forever, because they last forever. Made in solid colors, without patterns, to work in any environment.
We believe that craftsmanship makes a difference. That’s why The Essential rugs aren’t machine made –– they’re human made. Craftsmen throughout Jaipur, India weave each rug –– made to order.
Handwoven in Jaipur, India
Jaipur is world renowned for rug making. For good reason.
The best rugs in the world come out of this ancient Northern Indian city. Because, since the last 19th century, carpets have been the chief export of this region. Now, with over 150 years of experience, the people are Jaipur are producing the most sought after carpets in the world –– including ours.
Sold at Cost
Our rug costs $195 to weave and deliver. So that's how much we sell it for.
Pottery Barn Sells the same rug for $604.
The Perfect Design
Not just in theory. In practice.
Two Colors — warm sand and cool cement
Minimalist Design — goes with farmhouse, scandi, mid century, boho
Perfect size — works under dining tables, in bedrooms or living rooms
Soft yet durable — wool makes it plush. jute lasts forever.
Jaipur Style — Iconic. Handmade. Sustainable
Wool and Jute Blend
Wool makes it soft. Jute makes it durable. The combination makes it perfect. Our rugs aren't just thick and plush — they're also profoundly practical. Water resistant, stain-resistant, and easy to clean — while feeling and looking great.
Bound to Last
Our Rug is self-bound — industry term that makes a huge difference on durability and longevity. Wool and jute natural bind at the edges of the rug, helping each piece resists curling and maintain its quality. Over decades, not just months.
We chose these materials for their practicality and their environmental footprint. Our wool and jute are entirely natural, renewable, and biodegradable.