People who know the difference use ceramic cups. That's because ceramic cups stay cold longer and the porous texture makes beer foam finer and creamier, making every pour better.
Made with the world's most famous white porcelain (Gifu), our beer cup set is as usable as it is elegant.
Small design details add a big impact. Gifu's iconic white simply does not scratch — and safely goes everywhere from the serving table to personal portion and even the dishwasher. Slightly bevelled lips avoid spilling. Clean lines stack well, break less and look great.
Made where porcelain is best made— the Gifu Prefecture in Japan –– an area with a millennium-long history of pottery making. Made by mill with century-long history of making iconic pieces.
Ultrawhite Gifu Porcelain
Everything has a place. For pottery, the place that does it best is the Gifu Prefecture region in Japan. For the last 1,400 years, the Gifu region has made porcelain that is, famously and falwlessly white. Achieved through a tedious slow firing and cooling process with thousands of tiny pinholes, it's the whitest white there is. It's been in museums and art galleries, now it's coming to your home.
Hard to scratch
Pottery is meant to be used, not decorated. That's why we made a set that can take a few thousand cycles of eating, cutting, serving and washing without scratching or dimming.
Clean Lines & Smooth Curves
To create pottery that was distinctly Essential –– we wanted a balance of aesthetics and usability. Our design team worked in collaboration with our Japanese counterparts to create pottery that showcased perfect lines and curves. Gradual curves make everything in the set multipurpose. Clean lines stack well, break less and look fantastic.
Survives thousands of cycles without showing it.
We didn’t just select a color from a list of available options — we made something entirely new. We worked with our supplier in Japan test 27 different shades of white, sending porcelain samples back and forth for months between San Francisco and Japan.
Finally, we landed on the perfect color for Essential Porcelain— Snow. It’s a quintessential and iconic ultra-white. But (here's the shocker), it doesn't stain. Not even a little. That's made possible only through 1,400 years of constant iteration on and obsession with white porcelain.
4 x Beer Cups
Each cup holds 12.8 fl oz.
Japanese Beer Cup
Creamier foam. Colder, better tasting beer.
In The World’s Most Famous Porcelain.
A Centuries-old Japanese Classic.
Handmade by a 100-year old mill.
Beer Tastes Better in Porcelain
People who know the difference use ceramic cups. That's because ceramic cups stay cold longer and the porous texture makes beer foam finer and creamier, giving it a restaurant-like finish with every pour.
The World's Most Famous White Porcelain
For the last 1,400 years, Japan's Gifu region has made porcelain that is, famously and falwlessly white. Achieved through a tedious slow firing and cooling process and thousand tiny pinholes, it's the whitest white there is. It's been in museums and art galleries, now it's coming to your home.
Clean Lines, Smooth Curves
Good design is as little design as possible. So we added a few subtle, but impactful, design elements. Slightly bevelled lips keep beer in and avoid spilling. Clean lines stack well, break less and look fantastic.
100 Year Old Mill in Gifu, Japan
Founded in 1921 in Japan's "Pottery Capital," our mill has spent the last century perfecting just one thing — ultrawhite porcelain. Staffed by artisans who's families have been doing this exact work for 10 generations, our mill is the best representation of the best porcelain-producing region in the World.