In 1925, Moshe travelled from Iraq to Israel with his iconic recipies. Seven decades later, his cooking tradition lives on — carried by his great-grandchildren. In the time since, their family bakery has become an iconic SF neighborhood fixture.

I first discovered them the day I moved into my first SF apartment, on the same block as their bakery. Their pastries, their giant orange brick oven, the puffs of their bakery aroma in the cityscape — I love it all and know you will too. -Chai Mishra, CEO, Founder