Premium goods
without the premiums.

The single best version of every essential.
Always at the best price possible.
Free Shipping. Members-only.

400+ Premium Essentials
More coming daily

From Michelin-starred meals to handmade Portuguese linens — we've designed an entire store with the world's best goods.

At The Best Price Possible

If you find an Essential product being sold anywhere else, for less, we will match the price. And offer that new, lower, price to every Essential Member.

Free shipping nationwide

Free shipping nationwide.
On everything — even perishables.

A Faster, Smarter Experience

One brand, one size and one option for all your staples. All in one minimal and modern mobile app.

Become a member

The Essential is a members-only store.
Most members make back the fee
on the first purchase