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Plush Terry Towel

$14 $34 on Zara Home
Color
Size
The Aisle

Our in-house design team has worked at fashion houses and boutique interior studios — and it shows. These towels don’t just dry you off. They’re graphic, intentional, and better-looking than anything else in your bathroom (or on the beach). Made from the same absorbent cotton terry as our robe. Just in a new silhouette — and a lot more color.

Same Terry, New Shape

Just like our bestselling robe, these towels are made from 100% U.S.-grown cotton terry. Thousands of tightly spun loops create a plush, absorbent, fast-drying surface. Our single-ply yarn resists breakage. Our z-twist weave prevents pilling. And unlike stiff, synthetic towels, this one actually gets softer with every wash.

• 100% U.S.-grown cotton
• Spun and woven in a heritage mill in Zhejiang, China
• 385 GSM for that plush-but-not-bulky feel

Fashion Meets Function

The bold graphics and colorblocking were developed by fashion and interiors pros — designed to make a statement on the beach or at home. Each colorway blends contrast and cohesion, so it looks styled no matter how it's folded (or left on the floor).

Two Sizes, Made to Mix

• Face/Hand Towel: 14" × 30" (35 × 75 cm)
• Bath/Beach Towel: 28" × 55" (70 × 140 cm)

Sold individually so you can build your own set.

When you shop on The Essential, you’re paying for quality products—not expensive packaging, photography, or promotions. That's why our products are shipped directly from the source, packed by the premium factories that make them, in the same simple, safe packaging they use. Direct. Bare. True.

Spa-Grade Softness

Made from 385 GSM cotton terry with a dense looped construction that drinks up water fast — without losing softness. Plush, absorbent, and never scratchy.

US-Grown Cotton

Spun from 100% U.S.-grown cotton, milled and sewn in a heritage factory. Strong, single-ply yarns. Tight z-twist weave. Designed to last, wash after wash.

Made to Mix or Match

Whether you want a clean, uniform set or a bold mix of stripes and colorblocks, these were designed to work together — in harmony or contrast.

Color, Considered

Stripes and colorblocks that actually look good. Developed by our in-house team of designers with backgrounds in fashion and interiors — because a towel can do more than dry.

Price Comparison

The Essential

Price $38
Material 100% US-grown cotton
GSM 385 gsm

Zara Home

Price $70
Material 100% cotton
GSM 385 gsm