Hanok Berber Runner

Sourced from active weaving communities rather than industrial farms, Moroccan wool comes from sheep raised at high elevations and shorn just once a year. This slower growth cycle produces longer, stronger fibers with natural loft—wool that sheds less, holds its structure, and creates the dense, cushioned piles Moroccan rugs are known for.

• High elevation matters. Wool from hot or low-elevation regions (such as parts of India) is typically shorn more frequently, producing shorter fibers that shed more and don’t hold structure as well over time.
• Longer fibers, less shedding. Moroccan wool grows with a longer staple length, allowing fibers to interlock tightly during weaving and reducing loose fiber release.
• Not all “soft” wool belongs on the floor. Fine wools like New Zealand or Merino are often marketed for softness, but their low micron count makes them better suited for apparel—not rugs—where fibers are prone to flattening and wear.
• Built to resist flattening. The naturally thicker fiber has enough rigidity to stand up to foot traffic and recover its shape.
• Cleaner lanolin, gentler processing. Cooler mountain climates produce lighter lanolin, requiring less aggressive washing and preserving fiber strength.
• Soft underfoot, durable by design. Cushioned when walked on, structured where it counts—ideal for everyday living.


Cotton Foundation
A strong rug needs a strong base. That’s why we use cotton—not wool—for the foundation. Cotton offers the highest tensile strength, allowing it to anchor a thick wool pile without stretching, warping, or degrading over time. It keeps the rug flat, balanced, and made to last.

Triple Berber Knotted
Most Moroccan rugs today are made with a tensioned false knot—quicker to weave, but prone to loosening, shedding, and distortion over time. We do it differently. Every one of our rugs is constructed using the traditional triple Berber knot: a time-intensive technique that uses more wool and creates a deep, plush pile anchored to a secure foundation. The result is a rug that’s not only softer underfoot, but built to last for generations.

Each rug is custom made just for you. As soon as your order is placed, our weavers begin knotting by hand—no machines, no shortcuts. Your rug will be finished in 5-7 weeks and shipped via FedEx straight from the loom to your door.

Please note: Because each piece is handmade, slight variations (<5%) in color, pattern, and size are part of the process—and the charm. All made-to-order rugs are final sale.