Lana Jute Rug

Lana Jute Rug

$65 $129 on Lulu & Georgia
The Aisle

Warm, subtle tonal variations create the perfect rug to ground your space. A scalloped edge adds a soft design element to ground your space.

Handmade in Jaipur, India, the rug is the product of a centuries-old carpet-making tradition.

100% Jute
We use Tossa jute, prized for its high tensile strength and silky sheen, making it both softer and more durable than standard white or brown jute. Its longer fibers and smoother cuticle mean less breakage, fraying, and shedding over time.

Minimalist Mid-century Aesthetics
Made in a classic, timeless style –– that’s truly lasted through decades.

Handmade
We believe that craftsmanship makes a difference. That’s why The Essential rugs aren’t machine made –– they’re human made. Craftsmen throughout Jaipur, India weave each rug –– made to order.

100% Tossa Jute

We use Tossa jute, prized for its high tensile strength and silky sheen, making it both softer and more durable than standard white or brown jute. Its longer fibers and smoother cuticle mean less breakage, fraying, and shedding over time.

Handwoven

Every rug is handwoven from start to finish. That means no shortcuts—only the strongest, longest strands make it through. Handweaving allows for tighter, more intentional construction, which helps reduce shedding and ensures a smoother, more consistent texture underfoot.

Sustainably Made

Jute is one of the most sustainable fibers on the planet. It grows quickly without the need for synthetic fertilizers, requires minimal water, and absorbs enough carbon dioxide to make it naturally carbon-neutral.

Sold without markup

Same design, materials, country of origin and manufacturer as traditional retail for over 50% less.

Price Comparison

The Essential

Price $555
Size 9x12
Same material yes
Same manufacturer yes
Same design yes
Same country of origin yes

Lulu & Georgia

Price $1,598
Size 9x12
Same material yes
Same manufacturer yes
Same design yes
Same country of origin yes