We didn't want to do this launch.
Since our very first day, members have asked
us to launch supplements. But we resisted.
Because supplements are a dirty,
polarizing, confusing and boring industry.
Filled with half-truths, fads
and people telling you to
“do your own research”.
We wanted something different.
At the office, we called it the three t's
Tested. Traceable. Truthful.
So we made some decisions.
We decided to only trust definitive science.
We decided to only sell US-made products.
We decided to interview hundreds of labs.
We decided to use everything we sold.
We decided to not make any money.
It took us two years.
But we got there.