Made with a pure Turkish cotton base and Aegean cotton loops, our essential bath rug is radically plush. Twice as thick as the average bathmat. Four times as soft.

Ultraplush
Each loop in our cotton is twice as long as traditional bathmats leading to an amazing 1000 grams-per-square-meter of bulk. In other words, the rug gives further when you press on it. Standing on the rug feels like sinking into warm, soft, plentiful cotton –– because that's what it is.

A Little Larger
Our rug is slightly larger that the average bathmat. An extra-large base doesn't just mean that our rug covers more ground. It also means fewer cold, wet spots on the bathroom floor, full sink coverage — from toothbrush to medicine cabinet. Best of all, if it's too large for your space, even better — fold it up and make it even thicker.

No Design — Design
Sometimes less is more. Our bath rug is just one extra large piece of beautiful fabric –– no frills, patterns, tassels, or other unnecessary details. We didn't forget these details –– we chose to forego them and let the fabric speak for itself. Just a single cut of luxurious Turkish cotton.

Finish the Cement Set
We source our towels, bath rug, and robe from the same craftsman in South Turkey. They're all made from locally-sourced Aegean cotton, and hand-dyed (3X) to achieve our iconic Essential Cement color.

The World's Softest Cotton
Every cotton bath rug on the market is covered in thousands of tiny fabric loops. We went further. We used 100% Turkish cotton for the base of our rug, and made the loops exclusively with long-staple Aegean Cotton.