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Air Purifier

Air Purifier

$69 $99 on Amazon
Color Snow
In stock

The Aisle

Air purifiers are hard to shop for — with misleading marketing, filled with technical details. We spent months designing one just so we could easily explain why you should get it.

Armed with a triple-layered filter, The Essential Air Purifier removes 99.97% of dust, smoke, pollen, odor and bacteria. Meaning — fewer sniffles.

With an extra-quiet motor, the Air Purifier clocks in at under 50 decibels of white noise. Translation — better sleep.

The minimalist panel turns off when you want it to making it easier to use. We sell it for 33% less than a near identical product elsewhere — so it's easier to decide.

100 Micron Prefilter

Our air purifier consists of three carefully-selected filters. The first defense is our 100 Micron Prefilter, which removes large particles like hair, fur and lint.

0.3 - 100 Micron HEPA Filter

Our second line of defense is our 0.1 - 100 Micron HEPA filter. It’s designed to remove more granular particles like pollen, mold, pet dander and dust. This has a big impact on your quality of life — as these particles are often the culprits of allergies and irritation.

Activated Carbon filter

Our final filter catches the most hard-to-remove toxins from the air in your home. The Activated Carbon filter eliminates smoke, odor, bacteria, and viruses.

Membrane Net

Carbon plays an important function in our final filter –– and that is exactly where it should stay. Our membrane net ensures carbon does not leak out from the filter, and keeps the unit working at peak efficiency.

Cleaner
A combination of three filters — an H13 True HEPA filter, a pre-filter and a high-efficiency activated carbon filter — work perfectly in sync to capture 99.97% of airborne particles as small as 0.3 microns (that includes dust, smoke, pollen, odor). Plus, our most sensitive filter even removes bacteria and viruses from the air in your home.

Stronger
The HEPA Air Purifier, paired with a 360° air intake, cleans an entire studio apartment’s worth of air (about 550 sqft) in just 30 mins. For the data-driven among us, that’s an impressive CADR of 141 CFM / 240 cubic meters per hour.

Quieter
Operates at under 50 decibels of noise — well under the average volume of conversation. In-home tests with the Essential team showed that this noise level does not impair sleep –– and instead provides a comforting white noise.

Sleeker
The Essential Air Purifier has a minimalist and modern design. It appears to be carved into one clean, edgeless, and seamless shape. From top to bottom, it presents in only one Essential shade: Snow — a bright, clean, modern white. It goes with everything, and elevates any space.

3 Speed Settings
Our filter operates at three sleep settings, based on your preference and noise tolerance. One setting is the “sleep mode” which also causes the lights on the unit to go off, and the volume to decrease.

Constant Quality Indicators
Our Air Purifier provides helpful feedback about the state of the air in your home. The unit constantly reads air quality in the room, and adjusts its performance to meet the room’s needs.

What's in the set
Each order comes with one general-use filter that lasts for about 3 months of consistent daily use.

Additional filters including specialized ones for wildfire smoke will be available for purchase after the Air Purifier ships in early May.

The Essential Air Purifier

A stronger, sleeker, quieter, cleaner air purifier.
Three engineered filters, for fewer sniffles.
An ultra-quiet motor, for better sleep.
A minimalist panel, for ease of use.

Hair & Pet Dander

Fine Dust, Lint, Fibers

Allergens, Pollen

Smoke Particles

Odors & Fumes

Mold Spores

3 Speed Settings

Our filter operates at three sleep settings, based on your preference and noise tolerance. One setting is the “sleep mode” which also causes the lights on the unit to go off, and the volume to decrease.

Cleaner

A combination of three filters — an H13 True HEPA filter, a pre-filter and a high-efficiency activated carbon filter — work perfectly in sync to capture 99.97% of airborne particles as small as 0.3 microns (that includes dust, smoke, pollen, odor).

The Essential Air Purifier removes bacteria and viruses from the air in your home

Hair & Pet Dander
Fine Dust, Lint, Fibers
Allergens, Pollen
Smoke Particles
Odors & Fumes
Mold Spores

Price Comparison

The Essential

Price $69.00

Amazon

Price $99.00

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