Meet our Japanese Rose Hokkaido Milk Bread—a collaboration with our baker that’s pure magic in every slice. This bread builds on the legendary softness of Hokkaido Milk Bread - a perfectly rectangular loaf with barely a hint of crust that has a milky-sweet flavor and a feathery soft texture that tears into wispy strands and melts in your mouth. We’ve elevated this classic by folding in Japanese rose petals, giving the loaf a lovely pink hue and a gentle, intoxicating aroma.

This pillowy-soft bread is a beloved breakfast staple in Japan, usually enjoyed sliced extra thick, lightly toasted, and served with a touch of butter.

Hokkaido Milk Bread, also known as Shokupan, has a storied history rooted in Japanese baking tradition.

Originating in the 20th century, this bread became popular for its incredibly soft, fluffy texture, which is achieved through a unique technique called Tangzhong. This method involves cooking a portion of the flour and water into a paste, which is then incorporated into the dough to enhance its moisture and softness.

Originally inspired by Western milk breads, Hokkaido Milk Bread was perfected in Japan, becoming a staple for its milky-sweet flavor and delicate crumb. The bread's airy texture and rich taste have made it a beloved favorite across Asia and beyond, cherished for its melt-in-your-mouth quality.

Bread flour, milk, egg, butter, cream, yeast, rose petals, syrup.

Each loaf is 4” by 7” and 4.5” tall.

Each order is freshly baked to order. In hot weather or when shipping to warm locations, rolls are packed with an ice pack to maintain optimal temperature during transit. It's normal for the ice pack to fully melt, and the rolls will still be safe to enjoy upon arrival.