Filled with the gold-standard of premium down, our pillow provides a perfect balance of softness and stability.

A category-leading fill power of 650 makes our pillow lighter and puffier than the one currently on your bed.

A 100% organic cotton shell gives the pillow breathability— saving you a few pillow turns every night. An ethical and sustainable production process helps you sleep better in other ways.

Hypoallergenic & Antimicrobial
Not all down products are treated with anti-microbial and not all our hypoallergenic – ours is. That means dogs, kids, and anything else you’d like is welcome on the bed without worries.

Sustainable
Down is an inherently sustainable material. It is naturally occurring and compostable, and all by-products from down processing are also biodegradable. All of this together means that own has the lowest carbon footprint of all insulating materials.

Ethical
By never live plucking, we save thousands of birds from needless suffering.

Downmark Certified
The gold standard for authentic down, the Downmark® label certifies that our partner has complied with stringent quality assurance requirements, meaning that the product you are about to purchase is made with genuine, high-quality down.

Triple-chamber Construction

The inside of the pillow has three layers— with a layer of feathers sandwiched between two layers of white down clusters. The feathers provide plump support while the down adds ample softness.

Supersoft Shell

A 230 thread-count, 100% organic cotton cambric shell houses our down clusters and feather. Soft and breathable - the longer cotton fibers make for a more durable shell, meaning it's feather poke-proof and incredibly plush and soft - everything a pillow should be.

Durable

When cared for properly, a high-quality down lasts for generations. That's because down‘s natural durability and resilience ensures that it can be washed, dried, and easily fluffed up again back to its original, bouncy form.

Introducing Snow

We didn’t just select a color from a list of available options — we made something entirely new. We worked with our US-based supplier to test several different shades of white. Finally, we landed on the perfect color for The Essential Down— Snow. It’s a quintessential and iconic ultra-white.

Standard 20" x 28"

King 20" x 36"