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Stand Mixer

Stand Mixer

$145 $499 on Artisan KitchenAid
Capacity
Color Snow

The Aisle

If you're going to buy just one Essential product, make it this one.

Like any great stand mixer, it is everything — an egg whisker, a dough kneader, a food mixer, a cream whipper, a vegetable shredder, a meat grinder, a pasta maker and a sausage stuffer. All in one machine.

But unlike every other stand mixer, it hits the essential trifecta.
Professional-grade performance — strong, quiet, versatile, insanely durable, and easy to clean.
Beautiful and thoughtful design — filled with features and design details but compact enough for a crowded countertop. Sleek enough to look modern but durable enough to be heirloom-grade.
Radically affordable — For its specifications, it's the most affordable stand mixer on the market — costing just a third of its closest competition.

Planetary Motion
The gold standard for stand mixers, planetary motion means that the beater of the mixer rotates and revolves around the bowl at the same time. This motion gives the attachment more points of contact and leads to more consistent mixing.

It also makes the mixer much more versatile — meaning that you can knead heavy dough, slice vegetables, chop meat, grate cheese, make batter and whip light meringues all in the same machine.

Tilt Head
For the essential stand mixer, we went with a tilt-head (instead of a lift-bowl. That design makes the mixer more compact for apartments and small kitchens while also making it easier to swap attachments for complicated recipes.

6 Speed Controls
Not everything requires the same intensity and in baking, precision goes a long way.

Use levels 1 - 3 to knead yeasty doughs like bread, coffeecakes, pizza crusts, buns and pasta dough.
Use levels 2 - 4 to blend heavy mixtures like cakes, frostings, cookies, meatloafs and mashed potatoes.
Use level 6 to incorporate air when beating eggs, whipping cream, making candies, lighter cakes or mayonnaise.
Pulse for sudden bursts (and for fun).
Swedish copper motor + cast-aluminum shell

The pure copper motor is made in Sweden and housed in a chef-grade cast-aluminum housing that's both strong and light. Translation— this was made to last for decades, not years.

Quieter
No stand mixer is silent. But this one is quieter than most — clocking in at about 68-75DB even when standing just 3 feet away.

1 Year Manufacturers Warranty
Don't expect these to break. When taken care of properly, these mixers can last decades. They've been industrially tested for 1200 cycles of dough kneading and 4000 cycles of egg whisking. They've also been dropped from 5 foot heights and held up.

But if you ever have problems, you're covered. Just send us an email and we'll take care of it.

5Qt Deep Polished Steel Bowl
A lot goes into a perfect bowl:
The perfect size— 5 quarts is big enough for a small party but small enough to whisk a 3 egg omelette.
The perfect shape— we went for a taller bowl. This makes the bottom floor of the bowl smaller and allows the mixer to blend small quantities.
The perfect material— polished stainless steel is the building block of any professional kitchen. It's a strong, antiseptic, easy to clean, shiny workhorse.
The perfect safety— the fixing plate at the bottom holds the bowl in place and reduces vibrations to a minimum.

Pouring Shield
The mixers comes with a plastic shield with a small slide-opening that helps guide ingredients into the bowl even when mixing. Seems small but it goes a long way.

It means that you don't have to stop and lift the mixer head every time you want to toss in another batch of chocolate chips into your cookie batter or spices into your meatloaf.

Come with 3 Essential Attachments
The Dough Hook— yeasty doughs like bread, coffeecakes, pizza crusts, buns and pasta dough.
The flat beater— for cakes, frostings, cookies, meatloafs and mashed potatoes.
The wire whip— for eggs, whipping cream, making candies, lighter cakes or mayonnaise.
More add-ons coming soon

This is just the start. We're soon launching add-ons (for separate purchase)—
Meat grinder
Pasta maker
Blender
Vegetable Shredder
Sausage filler
Cookie cutter

Air vents + Non-slip suction
It's pretty simple but most stand mixers still get it wrong.
The air-vents keep the machine from overheating by dispersing the motors heat. The non-slip suction cups keep the mixer from wobbling, shaking and making too much noise.

In The Essential Snow
Looks incredibly sleek and chic. Goes with stainless steel cookware, most fridges and cabinetry aesthetics ranging from industrial to farmhouse.

The best kitchen product we've ever sold.

Professional grade performance.
Beautiful, thoughtful design.
A third of the price.

Planetary Motion

The gold standard for stand mixers, planetary motion means that the beater of the mixer rotates and revolves around the bowl at the same time. This motion gives the attachment more points of contact and leads to more consistent mixing.

Tilt Head

For the essential stand mixer, we went with a tilt-head (instead of a lift-bowl. That design makes the mixer more compact for apartments and small kitchens while also making it easier to swap attachments for complicated recipes.

6 Speed Controls

Use levels 1 - 3 to knead yeasty doughs like bread and pasta dough.
Use levels 2 - 4 to blend heavy mixtures like cakes, meatloafs and mashed potatoes.
Use level 6 to incorporate air when beating eggs and whipping cream.
Pulse for sudden bursts (and for fun).

Swedish copper motor + cast-aluminum shell

The pure copper motor is made in Sweden and housed in a chef-grade cast-aluminum housing that's both strong and light. Translation— this was made to last for decades, not years.

5Qt Deep Polished Steel Bowl

We went for a taller bowl. This makes the bottom floor of the bowl smaller and allows the mixer to blend small quantities. 5 quarts is big enough for a small party but small enough to whisk a 3 egg omelette. The fixing plate at the bottom holds the bowl in place and reduces vibrations to a minimum.

Air vents + Non-slip suction

The air-vents keep the machine from overheating by dispersing the motors heat. The non-slip suction cups keep the mixer from wobbling, shaking and making too much noise.

The essential trifecta

Professional-grade performance— strong, quiet, versatile, insanely durable, and easy to clean.

Beautiful and thoughtful design— filled with features and design details but compact enough for a crowded countertop. Sleek enough to look modern but durable enough to be heirloom-grade.

Radically affordable—For its specifications, it's the most affordable stand mixer on the market — costing just a third of its closest competition.

Come with 3 Essential Attachments

The Dough Hook—yeasty doughs like bread, coffeecakes, pizza crusts, buns and pasta dough.

The flat beater— for cakes, frostings, cookies, meatloafs and mashed potatoes.

The wire whip— for eggs, whipping cream, making candies, lighter cakes or mayonnaise.

Designed Better

Swedish copper motor lasts forever
Cast-aluminum shell makes it durable & light
Available exclusively in The Essential Snow
Non-slip suction cups keep it in place.
Air vents keep it cool.

True Pice Comparison

The Essential Stand Mixer

Price $145
Same materials
Same construction
Same strength
Same planetary motion
Same tilt-head mechanism
Same shield
Same noise level
Same attachments
Same add-ons
Same warranty

Artisan KitchenAid

Price $499
Same materials
Same construction
Same strength
Same planetary motion
Same tilt-head mechanism
Same shield
Same noise level
Same attachments
Same add-ons
Same warranty

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