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Stand Mixer

Stand Mixer

$195 $499 on Artisan KitchenAid
Capacity
Color Snow
Preorder
The Aisle

If you're going to buy just one Essential product, make it this one.

Like any great stand mixer, it is everything — an egg whisker, a dough kneader, a food mixer, a cream whipper, a vegetable shredder, a meat grinder, a pasta maker and a sausage stuffer. All in one machine.

But unlike every other stand mixer, it hits the essential trifecta.
Professional-grade performance — strong, quiet, versatile, insanely durable, and easy to clean.
Beautiful and thoughtful design — filled with features and design details but compact enough for a crowded countertop. Sleek enough to look modern but durable enough to be heirloom-grade.
Radically affordable — For its specifications, it's the most affordable stand mixer on the market — costing just a third of its closest competition.

Planetary Motion
The gold standard for stand mixers, planetary motion means that the beater of the mixer rotates and revolves around the bowl at the same time. This motion gives the attachment more points of contact and leads to more consistent mixing.

It also makes the mixer much more versatile — meaning that you can knead heavy dough, slice vegetables, chop meat, grate cheese, make batter and whip light meringues all in the same machine.

Tilt Head
For the essential stand mixer, we went with a tilt-head (instead of a lift-bowl. That design makes the mixer more compact for apartments and small kitchens while also making it easier to swap attachments for complicated recipes.

6 Speed Controls
Not everything requires the same intensity and in baking, precision goes a long way.

Use levels 1 - 3 to knead yeasty doughs like bread, coffeecakes, pizza crusts, buns and pasta dough.
Use levels 2 - 4 to blend heavy mixtures like cakes, frostings, cookies, meatloafs and mashed potatoes.
Use level 6 to incorporate air when beating eggs, whipping cream, making candies, lighter cakes or mayonnaise.
Pulse for sudden bursts (and for fun).
Swedish copper motor + cast-aluminum shell

The pure copper motor is made in Sweden and housed in a chef-grade cast-aluminum housing that's both strong and light. Translation— this was made to last for decades, not years.

Quieter
No stand mixer is silent. But this one is quieter than most — clocking in at about 68-75DB even when standing just 3 feet away.

1 Year Manufacturers Warranty
Don't expect these to break. When taken care of properly, these mixers can last decades. They've been industrially tested for 1200 cycles of dough kneading and 4000 cycles of egg whisking. They've also been dropped from 5 foot heights and held up.

But if you ever have problems, you're covered. Just send us an email and we'll take care of it.

5Qt Deep Polished Steel Bowl
A lot goes into a perfect bowl:
The perfect size— 5 quarts is big enough for a small party but small enough to whisk a 3 egg omelette.
The perfect shape— we went for a taller bowl. This makes the bottom floor of the bowl smaller and allows the mixer to blend small quantities.
The perfect material— polished stainless steel is the building block of any professional kitchen. It's a strong, antiseptic, easy to clean, shiny workhorse.
The perfect safety— the fixing plate at the bottom holds the bowl in place and reduces vibrations to a minimum.

Pouring Shield
The mixers comes with a plastic shield with a small slide-opening that helps guide ingredients into the bowl even when mixing. Seems small but it goes a long way.

It means that you don't have to stop and lift the mixer head every time you want to toss in another batch of chocolate chips into your cookie batter or spices into your meatloaf.

Come with 3 Essential Attachments
The Dough Hook— yeasty doughs like bread, coffeecakes, pizza crusts, buns and pasta dough.
The flat beater— for cakes, frostings, cookies, meatloafs and mashed potatoes.
The wire whip— for eggs, whipping cream, making candies, lighter cakes or mayonnaise.
More add-ons coming soon

This is just the start. We're soon launching add-ons (for separate purchase)—
Meat grinder
Pasta maker
Blender
Vegetable Shredder
Sausage filler
Cookie cutter

Air vents + Non-slip suction
It's pretty simple but most stand mixers still get it wrong.
The air-vents keep the machine from overheating by dispersing the motors heat. The non-slip suction cups keep the mixer from wobbling, shaking and making too much noise.

In The Essential Snow
Looks incredibly sleek and chic. Goes with stainless steel cookware, most fridges and cabinetry aesthetics ranging from industrial to farmhouse.

The best kitchen product we've ever sold.

Professional grade performance.
Beautiful, thoughtful design.
Half the price.

Planetary Motion

The gold standard for stand mixers, planetary motion means that the beater of the mixer rotates and revolves around the bowl at the same time. This motion gives the attachment more points of contact and leads to more consistent mixing.

Tilt Head

For the essential stand mixer, we went with a tilt-head (instead of a lift-bowl. That design makes the mixer more compact for apartments and small kitchens while also making it easier to swap attachments for complicated recipes.

6 Speed Controls

Use levels 1 - 3 to knead yeasty doughs like bread and pasta dough. Use levels 2 - 4 to blend heavy mixtures like cakes, meatloafs and mashed potatoes. Use level 6 to incorporate air when beating eggs and whipping cream. Pulse for sudden bursts (and for fun).

Swedish copper motor + cast-aluminum shell

The pure copper motor is made in Sweden and housed in a chef-grade cast-aluminum housing that's both strong and light. Translation— this was made to last for decades, not years.

5Qt Deep Polished Steel Bowl

We went for a taller bowl. This makes the bottom floor of the bowl smaller and allows the mixer to blend small quantities. 5 quarts is big enough for a small party but small enough to whisk a 3 egg omelette. The fixing plate at the bottom holds the bowl in place and reduces vibrations to a minimum.

Air vents + Non-slip suction

The air-vents keep the machine from overheating by dispersing the motors heat. The non-slip suction cups keep the mixer from wobbling, shaking and making too much noise.

The Essential Trifecta

Professional-grade performance— strong, quiet, versatile, insanely durable, and easy to clean.

Beautiful and thoughtful design— filled with features and design details but compact enough for a crowded countertop. Sleek enough to look modern but durable enough to be heirloom-grade.

Radically affordable—For its specifications, it's the most affordable stand mixer on the market — costing less than half of its closest competition.

An Attachment For Every Job

Works with most KitchenAid attachments. Comes with 3 essential attachments. More coming out soon.

The dough hook
for yeasty doughs like bread, coffeecakes, pizza crusts, buns and pasta dough.

The flat beater for cakes, frostings, cookies, meatloafs and mashed potatoes.

The wire whip for eggs, whipping cream, making candies, lighter cakes or mayonnaise.

Made Better Than Ever

Swedish copper motor lasts forever
Cast-aluminum shell makes it durable & light
Available exclusively in The Essential Snow
Non-slip suction cups keep it in place.
Air vents keep it cool.

An Absolute Kitchen Workhorse

Whipped Cream

Attach the whisk to your stand mixer. Pour 1 cup of heavy cream, 2 tablespoons of sugar, and 1 teaspoon of vanilla extract into the bowl. Set the mixer to speed 4 and whip for 2-3 minutes. Stop when the cream forms stiff peaks.

Fresh Homemade Butter

Use the whisk attachment on your stand mixer. Pour 2 cups of heavy cream into the mixing bowl and set the mixer to speed 4. Run for 6-8 minutes until the cream separates into butter and buttermilk. Watch for the butter to clump together and separate from the liquid.

Enriched Brioche Dough

Attach the dough hook to your mixer. Combine 4 cups of flour, 1/4 cup of sugar, and 1 teaspoon of salt on speed 1. Add 4 eggs and 1/2 cup of milk, mixing on speed 2 for 2 minutes. Gradually add 1 cup of softened butter, mixing on speed 4 for 8-10 minutes until the dough is smooth and elastic.

Biscuit Dough

Use the paddle attachment. Combine 2 cups of flour, 1 tablespoon of baking powder, and 1 teaspoon of salt on speed 1. Add 1/2 cup of cold, cubed butter, mixing on speed 2 for 1-2 minutes until the mixture resembles coarse crumbs. Add 1 cup of cold milk, mixing on speed 1 for 1 minute until just combined.

Sugar Cookie Dough

Using the paddle attachment, combine 1 cup of softened butter and 1 cup of sugar on speed 2 for 2 minutes until light and fluffy. Add 1 egg and 1 teaspoon of vanilla extract, mixing for another minute. Gradually add 2 ¾ cups of flour, mixing on speed 2 for 2 minutes until dough forms.

Base Cookie Dough

Use the paddle attachment to mix 1 cup of softened butter with 1 cup of sugar and 1 cup of brown sugar on speed 2 for 2 minutes until creamy. Add 2 eggs and 1 teaspoon of vanilla extract, mixing for another minute. Gradually add 3 cups of flour, 1 teaspoon of baking soda, and 1 teaspoon of salt on speed 2 for 2 minutes until well combined.

Meringue Cookies

Attach the whisk to your mixer. Beat 4 egg whites on speed 4 until foamy. Gradually add 1 cup of sugar, beating on speed 6 for 5-7 minutes until stiff peaks form. The meringue should be glossy and hold stiff peaks.

Strawberry Cupcakes

Attach the paddle to your mixer. Beat 1 cup of softened butter and 1 1/2 cups of sugar on speed 2 for 2 minutes until light and fluffy. Add 2 eggs and 1 teaspoon of vanilla extract, mixing for another minute. Gradually add 2 1/2 cups of flour, 1 teaspoon of baking powder, and 1/2 teaspoon of salt, alternating with 1/2 cup of milk, mixing on speed 2 for 2 minutes. Fold in 1 cup of chopped strawberries on speed 1 for 30 seconds.

Pizza Dough

Use the dough hook attachment. Combine 3 1/2 cups of flour, 1 teaspoon of sugar, 1 packet of yeast, and 2 teaspoons of salt on speed 1. Add 1 1/2 cups of warm water and 2 tablespoons of olive oil, mixing on speed 2 for 5 minutes until the dough is smooth and elastic.

Coffee Buttercream

Using the paddle attachment, beat 1 cup of softened butter on speed 2 for 2 minutes until creamy. Add 3 cups of powdered sugar, 2 tablespoons of brewed coffee, and 1 teaspoon of vanilla extract, mixing on speed 2 for 2-3 minutes until smooth and fluffy.

Dinner Rolls

Attach the dough hook to your mixer. Combine 4 cups of flour, 1/4 cup of sugar, 1 packet of yeast, and 1 teaspoon of salt on speed 1. Add 1 cup of warm milk, 1/4 cup of melted butter, and 1 egg, mixing on speed 2 for 6-8 minutes until the dough is smooth and elastic. Let rise until doubled in size.

Oatmeal Walnut Raisin Cookies

Attach the paddle to your mixer. Cream 1 cup of softened butter, 1 cup of brown sugar, and 1/2 cup of sugar on speed 2 for 2 minutes until light and fluffy. Add 2 eggs and 1 teaspoon of vanilla extract, mixing for another minute. Gradually add 2 cups of flour, 1 teaspoon of baking soda, and 1 teaspoon of cinnamon, mixing on speed 2 for 2 minutes. Fold in 3 cups of rolled oats, 1 cup of chopped walnuts, and 1 cup of raisins on speed 1 for 1 minute.

Cinnamon Twists

Using the dough hook attachment, mix 3 1/2 cups of flour, 1/4 cup of sugar, and 1 teaspoon of salt on speed 1. Add 1 cup of warm milk, 1/4 cup of melted butter, and 1 egg, mixing on speed 2 for 6-8 minutes until the dough is smooth and elastic. Let the dough rise until doubled in size.

Chocolate Chip Cookies

Using the paddle attachment, cream 1 cup of softened butter, 1 cup of sugar, and 1 cup of brown sugar on speed 2 for 2 minutes. Add 2 eggs and 1 teaspoon of vanilla extract, mixing for another minute. Gradually add 3 cups of flour, 1 teaspoon of baking soda, and 1 teaspoon of salt on speed 2 for 2 minutes until well combined. Fold in 2 cups of chocolate chips on speed 1 for 30 seconds.

Price Comparison

The Essential Stand Mixer

Price $195
Same materials
Same construction
Same strength
Same planetary motion
Same tilt-head mechanism
Same shield
Same noise level
Same attachments
Same add-ons
Same warranty

Artisan KitchenAid

Price $499
Same materials
Same construction
Same strength
Same planetary motion
Same tilt-head mechanism
Same shield
Same noise level
Same attachments
Same add-ons
Same warranty

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