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Rice Cooker
Rice Cooker
Rice Cooker
Rice Cooker
Rice Cooker

Rice Cooker

$55 $88 on Amazon
Capacity
Color Snow

The Aisle

But most rice cookers are either inelegant, ineffective, unintuitive or unaffordable. We made one that solves all four problems.

Elegant — a clean & minimal design that will always be “in style”.
Intuitive — just three buttons and three simple settings.
Effective — the best rice we've had. Each batch is fluffy, moist, and comforting.
Economical — nearly half the price of Amazon, where the exact same cooker is sold.

Elegant — This rice cooker will last a lifetime — so we made it to fit the aesthetic of the future. Clean, sleek edges. Silver details. No right angles. A subtle modern aesthetic.

Intuitive: ​Pick from three basic modes — white rice, brown rice or porridge. From there, the rice is cooked algorithmically. It ensures the perfect flavor, moisture, and texture at every point in the cooking process. Plus, it includes a 24-hour delay timer and 12-hour warmer to ensure your rice is fresh and warm for meals.

Easy to Clean –– Each component is easy to clean, because of the stainless steel material and removable inner lid and pot. Plus, key pieces are covered in a non-stick coating — ensuring rice removes easily. Dishwasher safe.

The right size: Our rice cooker may be compact and easy to move — but it still makes a shockingly large amount of rice. It holds 3 cups of uncooked rice, which serves up to 6 cups of fluffy, warm rice when done.

Healthier: Each cooker comes with a rice inner pot and a rice soup box. The soup box removes excess starch from the rice, reducing its sugar level by 30-40% and leading to a more delicious and healthy batch.

Stainless Steel: Our Rice Cooker is constructed of food-grade stainless steel. This does a lot. It makes the cooker inherently anti-microbial and rust-resistant, and extremely easy to clean.

Non-stick Coating: Key components of our Rice Cooker are non-stick coated, making it easier to remove rice and clean between uses.

Touch Display: Our Rice Cooker offers a digital LED display, sensitive touch panel, and just three easy-to-use buttons.

Detachable Inner Lid: A removable inner lid makes the cooker easier to cleaning after every use.

The Essential Rice Cooker comes with

● Power cable
● Rice spoon
● Measuring cup
● Manual
● Removable pot

The Essential Rice Cooker comes with

Power cable
Rice spoon
Measuring cup
Rice soup box
Manual
Removable pot

Rice Cooker

Rice tastes better made in the right cooker.
But most rice cookers are either unintuitive,
inelegant, ineffective, or unaffordable.

We made one that's perfect in every way.
Affordable — nearly half of Amazon's price.
Intuitive — 3 buttons, 3 modes. That's it.
Effective — the best rice we've tasted.
Elegant — a clean & minimal design

Beautiful Design

This rice cooker will last a lifetime –– so we made it to fit the aesthetic of the future.

Clean, sleek edges. Silver details. Subtle modern aesthetic.

Made For Real Life

Our rice cooker is made of stainless steel, and its key pieces are covered in a non-stick coating –– making it easy to use and clean.

Simply remove the inner pot and box, and wash in the dishwasher or sink.

Intuitive Function

Our rice cooker isn't just beautiful –– it's smart. It offers a digital LED display, sensitive touch panel, and a 24-hour delay timer + 12-hour warmer to ensure your rice is fresh and warm for every meal.

The rice is cooked algorithmically, ensuring the perfect flavor, moisture, and texture at every point in the cooking process.

True Price Comparison

The Essential

Price $55.00
Design Same
Manufacturer Same
Specifications Same

Amazon

Price $88.00
Design Same
Manufacturer Same
Specifications Same

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